Face to face with MVP and the TV5 stars at the Ad Summit in Subic

12:29 AM


TV5 hosted the first dinner function of the 2014 Ad Summit which was held at the Subic Bay Exhibition and Convention Center in Olongapo City today, May 8. The Lifestyle Hub was there to be part of the Kapatid network's media convoy and saw the country's youngest TV network give away one million pesos to a lucky delegate at the summit and the coming together of the station's promising talents. 


tv5 at the ad summit photos


In his speech, TV5 head Manny V. Pangilinan recognized the shift of consumers' behavior from the traditional TV viewing to digital. "Where trend point to declining TV viewing, one would assume content consumption is decreasing. The truth is that it is actually increasing- but on digital and multi-screen." One of the country's most popular businessman who also heads Smart and PLDT, assured the advertisers that TV5 is ready to ride with the rapid change. 

"Viewer habits are changing as content is devoured whenever and wherever, at the viewer's convenience. The question must be: How can advertisers and TelCos address this emerging demand? We all know we must be where the consumers are, or where they are going," MVP added. "Content must be relevant to the digital natives- millenials, the Gen-Y Filipinos - one third of our population by 2015 - who will access digital content formatted to multi-screen, multi-platforms and on-the-go."

The Kapatid Network also gave away prizes including the one million jackpot to a lucky employee of Republic Biscuit Corporation. Other winners also won cash prizes worth PhP50,000 and other premium gadgets. 

The celebrities of the Kapatid network also came in to party. Below are some interesting photos. 


tv5 at the ad summit in subic
TV5 hired DJ Callum David to provide great music for the night

tv5 at the ad summit in subic
A grown-up Isabella de Leon is back on TV, not for a comedy sitcom like Daddy Di Do Du but her own singing show "Trenderas" which will have its pilot in a few weeks. 

tv5 at the ad summit in subic
The Beki Boxer's Alwyn Uytingco. His show leads the Kapatid primetime. 

tv5 at the ad summit in subic
Artista Academy's Mark Neumann is also part of Ogie Alcasid's sitcom Confessions of a Torpe 

tv5 at the ad summit in subic
Tuesday Vargas, who is one of the hosts of Good Morning Club, poses at the DJ's booth 

tv5 at the ad summit in subic
Albie Casino moves out of Star Magic and is now part of the cast of Confessions of a Torpe

tv5 at the ad summit in subic
Artista Academy's Akihiro Blanco joins the cast of the TV5 adaptation of Pretty Little Liars Malak So Shdifat and Chanel Morales

tv5 at the ad summit in subic
Derek Ramsay with his Kidlat co-star Eula Caballero who is also the leading actress of Cassadra and the new show One of the Boys

tv5 at the ad summit in subic
Derek Ramsay is all set to host Amazing Race Philippines Season 2

tv5 at the ad summit in subic
Mark Neumann, Alwyn Uytingco and Akihiro Blanco 


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