A date with the afternoon soap stars of GMA 7

7:19 PM


Determined to keep the strong run of GMA 7's afternoon programming, the celebrities of the three top-rating Kapuso shows mingled with the bloggers last Sunday, May 4. Elmo Magalona and Janine Gutierrez, the more modern Isagani and Lynette, represented Villa Quintana. Gwen Zamora, Max Collins and Luis Alandy showed up for Innamorata while TJ Trinidad, Rafael Rosell, Pauleen Luna and Camille Pratts came in full force for The Borrowed Wife


Gma afternoon shows villa quintana


The celebrities became more personal with the online writers by answering questions, performing some songs and playing games. 

The revolutionary afternoon block of GMA has proven that TV viewing has dislodged siesta, turning moms and self-employed employees hooked to the afternoon flavor of soap operas. Even those who work in offices are now taking advantage of digital TV viewing to watch their favorite shows. As a result, afternoon shows are getting as high as 15% audience share from the usual 5 to 8%. 


Gma afternoon show innamorata
Gma afternoon show innamorata
Gma afternoon show innamorata
Gwen Zamora, Max Collins and Luis Alandy together with Dion Ignacio occupy 45 minutes of GMA's afternoon block with their show "Innamorata". The show is faring well even if it is pitted against 'Moon of Desire' for its first half and the re-airing of Taiwanese soap 'Meteor Garden' for its second half. 

Gma afternoon show villa quintana
Gma afternoon show villa quintana
Janine Gutierrez and Elmo Magalona's remake of 'Villa Quintana' opens up the Kapuso afternoon prime after Eat Bulaga. Netizens consider the new love team's version as a refreshing take to one of the biggest and the longest-running drama series in the 1990's. 

Gma afternoon show the borrowed wife
Gma afternoon show the borrowed wife
Gma afternoon show the borrowed wife
Camille Prats, Rafael Rosell, Pauleen Luna and TJ Trinidad might have staged a reunion of former Kapamilya actors who turned Kapuso but if ever that is intentional, it is working for "The Borrowed Wife" which is now considered the highest rating show in GMA's afternoon slots. The show is on its final 3 weeks. 


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