SevenFriday solidifies presence in fashionable Manila

6:26 PM

The new industrial-luxe brand warriors of SevenFriday: Ornussa Cadness, Jeron Teng, Chef Laudico, Laureen Uy, Anton del Rosario, Rhian Ramos and Senator Chiz Escudero. 

It's TGIF and it's a Valentine's Day Friday at that. For watch brand SevenFriday, however, we don't really need to wait for the weekend to have fun. Everyday is an opportunity to be hip, to be cool and to be carefree. 

SevenFriday is expanding it's retail existence in the Philippines by introducing Filipino ambassadors at the Flash Party held at the Black Market in Chino Roces Avenue last February 6, 2014. The new ambassadors, representing the different personalities catered by the SevenFriday brand, were presented to the media and select online writers. The new endorsers are Senator Chiz Escudero, actress Rhian Ramos, model Ornussa Cadness, football heartthrob Anton del Rosario, culinary's Chef Laudico, fashion blogger Laureen Uy and Basketball star Jeron Teng. 

The launch is said to establish the brand's "presence and soon-to-be prominence in the Philippine fashion scene." To distinguish itself from the existing watches out there, SevenFriday is expected to set itself apart by being the best in the casual luxe category. 

SevenFriday is available in select shops and boutiques in Manila with a solo, stand alone shop at Promenade 3 in Greenhills. For those living outside Manila, worry not as SevenFriday offers nationwide shipping for orders coming from the provinces. Just email 

For my fellow lovers of the industrial-styled watches, looks like we now finally have our brand. 

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