Selfie addicts have Instagram and chismosos have Facebook. I am just overacting. But for those who love writing and reading fiction online, they have Wattpad.
Although extremely popular among teens in the Philippines, Wattpad is actually an international social site which is based in Toronto, Canada and was launched in November 2006. Sharing a bulk of its traffic, apart from the users in the Philippines, are online visitors from the US, UK, Canada and Australia.
The stories used to be all-text. They were given animated sketches by publishing companies. Now, TV5 will add real personalities to these fictional romances with its weekly mini-series on primetime, Wattpad Presents. Ritz Azul and Edward Mendez will be portraying the major characters in "Savage Cassanova" from October 27 to 31.
Why am I talking about Wattpad? This is probably one huge site online marketers should be looking into. I was told, or my sources could be wrong, that the teen group who shaped Wattpad's strong following in PH is the same set of people who are setting trending topics on Twitter, viral videos on YouTube and capable of filling the SM Arena for the upcoming One Direction concerts.